There’s a mental block I’ve noticed in people who ask me about digital marketing - a sense of, not reluctance or aversion, but a kind of a misconception - that it’s a field that requires some specific skills, education or ability to do. So, there’s always a sense of looking from the outside-in, nose against the glass, feeling left out, while staring at an unattainable ideal.
Here’s a thought to think about. There is no glass. You only imagine it.
The reason most people imagine this barrier, is because of the way digital gets perceived - through the stories, outcomes, the alphabet soup of acronyms, and specific biases in the way the role is recruited for. The most commonly-portrayed role in digital - at least as far as the job postings go - is of the digital advertiser, and yes, that does require specific skills and experience. But it’s not something that cannot be learned, by literally anyone - and there is a host of other roles and profiles that work for multiple backgrounds. But to understand those, let’s first look at the overall ecosystem of digital marketing.
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