We use Marketo across the entire organization, all regions and product lines. It's primarily used for: 1. Email marketing: as a single source of all records data including email id and optin status, plus tracking email campaign performance. 2. Lead generator: this is applied in both creating landing pages for email campaigns (and others) and also forms to be used on websites. 3. Lead scorer: to rate and evaluate individual leads based on activity and data gathered. 4. Lead assigner: run programs to identify use cases for each lead and assign to appropriate Salesforce programs / users accordingly.
top of page
bottom of page
Commentaires