BusinessWorld Marketing Whitebook Summit 2023: Panel Discussion - Gen AI for Gen Z

Enabling Lodha, a leading real estate developer, to achieve significant business outcomes with a powerful WhatsApp Assistant: 👉Increased...

Panel discussion at #WeKonnect 2023 on Reinventing Customer Centricity Panelists: Ashish Tewari, AVP Digital Marketing, Lodha Bhavini...

Digital marketing is a fascinating space in any industry - but digital marketing in real estate presents a unique set of challenges that...

There’s a mental block I’ve noticed in people who ask me about digital marketing - a sense of, not reluctance or aversion, but a kind of...

Managing marketing data securely and ethically - Based on a talk given at the 6th Inventicon Marketing Analytics Summit 2023 in Mumbai...

Doing this course has been a very interesting experience. Initially, I was a little skeptical, not sure how relevant a Silicon...

Legos can be used to build a basic wall or a soaring piece of art - it's all about the vision that goes into putting them together, just rig

Ashish Tewari may be many things, but what follows in this post is not some of them, despite being oddly linked.

Does your marketing org suffer from redundancies, wasted efforts, duplicated efforts, cross-purposes efforts, missing data, incoherent...

Why do we fall, Master Bruce? So we can learn to pick ourselves up again.

We use Marketo across the entire organization, all regions and product lines. It's primarily used for: 1. Email marketing: as a single...

It's two things. How it looks, and... What it does.

We use Hotjar in the Marketing dept as part of our website analytics. Core problem it resolves is analysis of page layouts to test for usabi

It’s been a while! Ever since my PS3 went offline thanks to my sister-in-law blowing the transformer with a curling iron and my daughter...

I recently picked up a refurbished Garmin GPS unit (a nuvi 2597, if you’re interested) for an upcoming trip where cell coverage may be...