Dec 2017 - Current

ASSOCIATE VICE PRESIDENT (MARKETING) - DIGITAL & PRODUCT
LODHA DEVELOPERS LTD

Lodha Developers is India's largest residential & commercial real estate developer in the process of transforming it's digital infrastructure and processes. I set up the digital products group, revamping the digital infrastructure, establishing processes for campaigns and lead gen support, recruiting for and managing a 10-member team to manage UI/UX, creative, marketing operations, content, product roadmap, and apps development.

Achievements:

• Generated direct revenues over Rs. 100 crore ($12 million)

• Deployed marketing automation - Adobe Experience Cloud with 3 products, Salesforce Marketing Cloud, and Webengage

• Launched over 10 websites (real estate B2B and B2C, retail, education, coworking and luxury)

• Launched 2 consumer & corporate mobile apps on Android and iOS

• Created multiple online channels - 100+ virtual experiences, web & AI WhatsApp chatbots, ORM, web personalization

• Managed a content audit & website revamp, SEO integration, analytics setup, & management systems

• Brand guide for multiple websites

• Upgraded Channel Partner and Customer Portal interfaces

• Managed digital infrastructure optimization, infosec initiatives & VAPT exercises

Sep 2014 - Aug 2017

SENIOR MANAGER, MARKETING TECHNOLOGY
TATA COMMUNICATIONS (AMERICAS) INC

Tata Communications, the world's largest wholesale voice carrier and submarine fibre network owner, had acquired a digital marketing team during purchase of Bitgravity Inc, a Silicon Valley based tech company, and was simultaneously moving to a digitally-enabled account-based marketing model.

I relocated to San Francisco for a 3-year stint to set up the corporate website's integration into the new marketing model, and was instrumental in integrating the US (digital marketing) and India (IT and CRM) teams. 

Achievements:

• Deployed Marketo marketing automation on an ABM model, building nurture journeys, sales funnels, and lead scoring

• Revamped the corporate website and an archaic digital ecosystem

• Audited, revamped, and managed the technology stack

• Setup a CRM-integrated, automatic social and blog-resource publishing system

Sep 2009 - Aug 2014

SENIOR DIGITAL MARKETING MANAGER
TATA COMMUNICATIONS LTD. (FKA VSNL)

Tata Communications (formerly VSNL) had multiple archaic, static sites and a minimal part-time digital marketing team.

Achievements:

• Revamped  and consolidated Tata Communications' B2B corporate websites, digital marketing, analytics, and agency management.

• Ran email & digital campaigns

• Setup content production calendar and processes

• Setup up the social media policy and processes

• Introduced SEO & tag-based analytics.

Nov 2007 - Sep 2009

PRODUCT / BRAND HEAD
TIMES INTERNET LTD

Times wanted to establish a new content-rich entertainment category website to supplement the Times' digital portfolio, starting from absolute zero as a stand-alone, insular  internal incubator experiment.

As product manager, I set up entertainment website idiva.com, shaping original concept and features, to handling (a) architecture, usability, design, brand, UI, and content; (b) marketing and adsales monetization, and (c) creating a loyal, active user base. Conceptualized, strategized and project-managed the website roadmap and  development with TCS.

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Achievements:

• Personally conceptualized, designed, and managed build for multiple apps for integration into site

• iDiva crossed 1 million users and 4 million page views 90 days from launch (top 3 women-oriented sites)

Apr 2005 - Oct 2007

STRATEGY GROUP HEAD (INTERNET)
STARCOM MEDIAVEST

Starcom was a top 10 digital agency in the Publicis group that had just started digital services.

I headed the Internet media planning & buying division (West India, 4 people) covering business development, digital media innovations, and mobile marketing. Grew billings to $500,000 (annual).

Achievements:

• Winner at Goafest 2007 for 'Best Use of Digital Media' - SMS-based geolocator for PoS's.

Clients:

• Singapore Tourism Board, Jet Airways, Continental Airlines

• Oracle, Sun Microsystems

• Western Union, Sharekhan (e-share trading), HDFC Securities

• Zydus Cadila, Diageo, Elf Lubricants, Fiat Motors

• Worldspace Satellite radio, Rediff.com

Mar 2004 - Mar 2005

ACCOUNT MANAGER
VODAFONE

Sales Manager for North Mumbai telesales operations via Direct Sales Agents. I managed over 300 telecallers and field sales execs via 5 key DSAs, monitored backoffice operations, trained and motivated telecallers.

Results:

• Grew DSA accounts handled by 36% ($12,500 per month)

• Consistently achieved targets and was best performer in division for 8 months.

Aug 2002 - Mar 2004

ASSISTANT MANAGER
EBAY

Startup experience. I worked as a Business Development executive responsible for developing specific categories, including identifying potential products, locating and converting vendors, managing implementation of that product line and marketing to the site's users.
 
Results:

• Successfully converted over 75 new vendors

• Developed over 5 key eBay India subcategories from launch to over 5,000 transactions (revenue: $44,300) monthly.